Maria Ross is chief brand strategist and creator of Red Slice, a digital elixir of stories and strategies to boost your business, your brand and your brain. She advises start-ups, solopreneurs and small to midsize growth companies on how to craft brands that engage, inform and delight customers. Maria is the author of Branding Basics for Small Business and the just released humorous and heartfelt memoir Rebooting My Brain. It’s that time of year again, when the trees bud, the air warms (at least if you’re not in Seattle) and we start to shed our winter cloaks in lieu of open-toed shoes and lighter fabrics. Freeing ourselves from the unwanted weight of heavy parkas and wool mittens feels pretty darn good. And with that, we also crave shedding some of the crap in our lives with a healthy...

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Take a little trip with me for a moment. Imagine you're at a tech conference and attending a popular panel. The room is packed. The panelists are all men and the topic is their successes as entrepreneurs - how they've succeeded, lessons they can share with us, etc. The opening questions are pretty basic stuff - tell us about your company, how you got the idea, your biggest successes and failures. The panelists are then asked whether they've been able to balance work with home life and how they fit kids into their busy schedules. They pause over the question, not sure how to answer. It's an odd question to ask a bunch of men. Balance isn't something they think much about; it's just something one does as a functioning adult. They work, they go home, they attend soccer games and feed their...

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Today's post is from Lisa Russell, Chapter Director for Sharp Skirts's Chicago Branch. Almost a year ago, we launched the Sharp Skirts Chicago chapter and we’ve since built an amazing local network representing a wide range of startups, women-owned businesses and aspiring entrepreneurs.  The unique tone and dedication to providing women the content and connections they need to build smart, successful companies has allowed Sharp Skirts, both online and in person, to be recognized as a valuable, dependable resource among Chicago entrepreneurs. Just as many of you, I continuously strive to leverage my resources and experiences to personally encourage and empower others to challenge themselves and successfully reach their goals.  Whether it’s in my time spent with Sharp Skirts or volunteering...

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Maria Ross is creator of Red Slice, a digital elixir of stories and strategies to boost your business, your brand and your brain. As a brand strategist, she has advised start-ups, solopreneurs, non-profits and small to midsize growth companies on how to craft their brand story to engage, inform and delight customers. Maria is the author of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget and the just released memoir Rebooting My Brain, Today’s question: When is social media so pervasive that it starts to impact our lives in a negative way? I admit it. I was dragged kicking and screaming to the social media world. While I’ve been on Linked In since it launched in the early 2000’s and I have blogged for quite some time, I did not use Facebook...

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Chicago has an amazing entrepreneurial community that allows us to thrive, and it's no secret. The support system and energy that surrounds the Chicago startup community is inspiring and extremely conducive to high success rates. Household names such as Morton's, Wrigley, Groupon and GrubHub have paved the way for new startups to thrive. But it’s important for the members of this inspirational startup community to remember to support and give back to the greater Chicago community where we can. The Sharp Skirts chapter is full of powerful leaders who have the experience and ability to encourage and motivate others to dream big. We’re excited to leverage this network of women for a day of sharing, teaching and inspiring with the women of New Moms, Inc. New Moms, Inc. is a Chicago...

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Sharp Skirts is pleased to announce its first foray into video, inspired by a modern-day Muse. When we first started planning Skirts at South By, we knew exactly who we wanted as our featured speaker - Tina Fey, the epitome of a Sharp Skirt. How to do that in a Skirt-ish way though? We rounded up a few sharp women on film and asked them to talk. Here's what we came up with. Sharp Skirts's own Ellie Scarborough (founder of Media Bombshell) directed and produced, while Mary Kang shot and edited. We're proud to have such talented women as part of our organization - but obviously, not too proud to beg our favorite kick-ass woman to come to Austin! Check out the video, give it a thumbs-up, and pass it on!
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You may have already heard some whispering, but here's your official announcement: On Saturday, March 10, we'll be putting on Skirts at South By, a day-long SxSW event celebrating all things women in startups! Skirts at South By will be SxSW's first day-long program targeted to entrepreneurial women. We'll be located in the downtown Hilton as part of SxSW's Startup Village and will have the kind of programming and networking you'd expect from Sharp Skirts. Hear usable advice on building your business. Connect with companies who are serious about hiring women. Get inspired to start your own business and learn from women who have already been through the process. No Botox booths, scented candles, or personal growth allowed - just tips for success from smart women. We'll share more...

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I'm not a big fan of lists. There are 10,000 of them - especially this time of year - all aiming to make a definitive statement on who is hot or cool or successful at that moment in time. We're doing one anyway, partly because Forbes has pissed us off again. This probably is not the best way to make business decisions. But one could argue that the very existence of Sharp Skirts is due to annoyance with entrenched attitudes and ideas. When there is nothing left at which to be annoyed, we'll go away. Forbes published its '30 Under 30' list earlier this week and, not only were there a measly two women on the list, they shared their spots with men. It was stunning and exasperating. The original Sharp Skirt, Chris Shipley, first spotted it and emailed me. Let's come up with our own list, she...

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Today, Sharp Skirts is so pleased to share Bronwyn Saglimbeni's coverage of TEDx Women! [caption id="attachment_678" align="alignleft" width="200" caption="Bronwyn Saglimbeni"][/caption] Many young women I know are questioning the role of feminism in today’s post-Oprah world. Personally, I know that feminism is barely in its awkward teenage phase, and that we’ve got more years in front of us than we do behind us. But I also know I have struggled to articulate what feminism will represent to the coming generations. I had the great fortune to attend last week’s TEDxWomen event in Los Angeles;  with a lineup that included the likes of Gloria Steinem, I hoped I might hear something that would answer the question of where are going from here. And to those questioning whether feminism...

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For 18 years now, I’ve made a living as an advertising copywriter. If you don’t know what an advertising copywriter does, watch Peggy Olson on Mad Men. [caption id="attachment_642" align="alignleft" width="216" caption="Stefani Zellmer"][/caption] I’m Peggy. Only without the panty hose and pointy bras. That show resonates for people in advertising as much as it does with the general public because it gives a more accurate portrayal of our business than we’ve ever seen in fictional dramas. We don’t sketch ideas out with markers as much anymore. We don’t have three-Martini lunches. We don’t blow smoke rings in the office. But other than that, not much has changed in the way we come up with advertising ideas and how we sell those ideas to clients. Unfortunately, there...

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